Meet the Leaders



 Founded by a brother and sister team, Younique’s philosophy is centered around the core values of simplicity, spiritual enlightenment, positive influence and the celebration of inner and outer beauty. 


Derek Maxfield, Founder and CEO

Already a successful entrepreneur, Derek founded a software company in 2003 and soon landed on the Inc. Top 500 for two consecutive years. In 2009, his company placed 11th in the nation and 1st in Utah, as the fastest-growing software company in the nation. Derek was recognized by Utah Valley Business Q Magazine twice as #1 and #8 overall for the areas fastest-growing companies. He studied computer science at BYU, and now with over 12 years experience working with some of the very best direct sales companies in the world, he is teaming up with his sister, Melanie, to create an entirely new experience in the direct-sales industry. Derek is also a husband and proud father of five.



Our mission is to uplift, empower, validate, and ultimately build self-esteem in women around the world through high quality products that encourage both inner and outer beauty and spiritual enlightenment; while also providing opportunities for personal growth and financial reward.



Melanie Huscroft, Co-Founder & VP of Sales and Marketing

Melanie has a background in Advertising Art, Marketing, Purchasing, and Sales. She studied both advertising and Business Education at Ricks College and Boise State University. She spent 16 years in the home as a homemaker, wife, and mother to four children. Melanie’s passion, creativity, experience in marketing and sales, and flair for fashion and beauty makes for the perfect partnership to team up with her brother, Derek. Melanie’s dedication, passion, and drive to help build a successful direct-sales company is centered in her belief in the strength and influence of women in the world today.